Gemma Sweeney

Editorial Content Production

I currently produce content for the BBC Homepage, iPlayer and Red Button; refine metadata and Editor's Choice results based on daily search trends; project manage the delivery of Red Button services and am one of the lead contributors to the official @bbccouk and @bbcredbutton Twitter accounts.

BBC Homepage

Creation of promotional content for bbc.co.uk involving: researching and monitoring the news agenda, short-form copywriting and image sourcing/creation. Content is updated or replaced in response to analytics, social media trends and breaking news.

BBC iPlayer

Producing and/or sourcing imagery for iPlayer programme pages across a range of online platforms, requiring close liaison with television and radio production teams, publicity desks, external PR companies, agencies and artists.

Search and Navigation

Manipulation of metadata and further refinement of search results based on popular search terms and searches yielding poor results, promoting content as Editor's Choice results based on longevity and value of content, and in response to breaking news.

Red Button+

Creating promotional content for all Red Button+ (formerly Connected Red Button) services, which appear on selected smart televisions. This involves liaison with production teams, sourcing and preparing imagery for television publishing, and composing concise calls to action.

'Traditional' Red Button

Project managing the timely delivery and scheduling of upcoming services on Red Button (on Satellite and Terrestrial television). Acting as key liaison contact between television, radio and sport production teams, UX designers and technological support teams.